为什么社交媒体无法取代网站

社交媒体消灭了博客,这是一个警告

2000年代,博客的辉煌时期。 似乎每个人都有一个博客,你经常可以找到不是新闻机构的人写的有趣的、有深度的、有思想的文章。 整个社区都聚集在评论区,博主之间有着丰富的联系,他们在各种问题上扮演着思想领袖的角色。

然后Facebook出现了,很多人干脆不再维护自己的博客,更愿意在网上建立社区。 吸引力在于方便,他们的观众在更新页面时会自动看到新内容。

但是博主现在在哪里? 随着 Facebook 开始失去光彩,这些博主也在失去他们的在线受众,他们在 Facebook 上的内容价值正在下降。

你不能把你的内容资产放在别人的手中

这将导致单点故障。

您花费数年时间在第三方网站上建立内容和联系,但没有一家科技公司总是位居榜首。 Facebook 的使用量一直在下降,随着人们感到无聊,这种趋势将继续下去。

但是,当您将所有数字声誉投资于一家正在流失用户的公司时会发生什么? 如果没有您自己的在线展示,您将受到第三方的摆布,而第三方可以随时更改其政策。 更重要的是,您无法控制评论,也无法审核评论。

网站允许您与其他渠道合作

没有理由不可以同时拥有网站和社交媒体。 如果您有帖子或产品,请先写在您的网站上,然后通过指向您网站的链接在社交媒体上进行推广。 您可以在 eBay、facebook、Instagram 和您所在的所有其他地方引用您的网站。 一旦客户您进入您的网站,您就可以控制用户体验。 您可以查看分析,将它们引导至您最有利可图的渠道或产品,并且通常以更有针对性的方式为您的访问者提供服务。

您的网站面向未来

一个好的网站是您的品牌和资产。 您不会因为某个社交媒体的兴衰而失去这些资产,更不会被封禁。 最终,第三方社交平台会来来去去。 你应该尽可能多地使用它们,但永远不要放弃对自己品牌的控制。 网站是将所有内容整合在一起的关键。 你所有的社交媒体信息都应该像蜘蛛网一样,而你的网站在中间,为你服务。

永远不要将您的所有资产仅放在社交媒体上。 因为有时它们会因您无法控制的原因而失败,而您将一无所有。

Why Social Media Can’t Replace a Website

Social media killed the blog, this is a warning

In the 2000s, the glorious period of blogging. It seems that everyone has a blog, and you can often find interesting, in-depth and thoughtful articles written by people who are not news organizations. The entire community is gathered in the comment section, and there are rich connections among bloggers, who act as thought leaders on various issues.

Then Facebook appeared, and many people simply stopped maintaining their own blogs, and were more willing to build communities online. The allure was convenience and their audience will automatically see the new content when they update the page.

But where is the blogger now? As Facebook begins to lose its luster, these bloggers are also losing their online audience, and the value of their content on Facebook is diminishing.

You can’t put your content assets in someone else’s hands

This will cause a single point of failure.

You spend years building content and connections on third-party websites, but no technology company is always at the top of the list. Facebook usage has been declining, and as people get bored, this trend will continue.

But what happens when you invest all your digital reputation in a company that is losing users? Without your own online presence, you will be at the mercy of a third party, and the third party can change its policy at any time. More importantly, you can not control the conversation and can not moderation of comments.

A website allows you to collaborate with other channels

There is no reason not to have a website and reliable social media at the same time. If you have a post or product, please write it on your website first, and then promote it on social media through a link to your website. You can cite your website on eBay, Instagram, and all other places where you are. Once your customer enter your website, you can control the user experience. You can view analytics, direct them to your most profitable channels or products, and usually serve your visitors in a more targeted way.

Your website-facing the future

A good website is your brand and your assets. You will not lose them because of the rise or fall of a certain social media, and you will not be banned. In the end, third-party social platforms will come and go. And you should use them as much as possible, but never give up control of your own brand. The website is the key to bringing everything together. All your social media information should be like a spider web, with your website in the middle, serving you.

Never put all your assets solely on social media. Because sometimes they will fail for reasons beyond your control, and you will have nothing.

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